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Canadian Advertising Museum Launches New Website at 2011 Marketing Awards

C.A.M. Also Announces Partnership with Marketing Magazine, plus Addition of Two Board Members

Toronto, ON June 15, 2011. The Canadian Advertising Museum (CAM), an online museum dedicated to capturing and preserving the history of Canadian advertising, has completed Phase One of a new website (www.canadianadvertisingmuseum.com ). In addition to launching a more interactive site, CAM will now be in a position to accept funding and donations of work. In addition, CAM has expanded its board and entered into a strategic partnership with Marketing Magazine.

Kate Taylor, CAM’s Chair and Co-CEO of Kaleidoscope Marketing and Communications Inc. says, “We are committed to providing Canadians with a comprehensive hub for all that is Canadian Advertising. Our vision is to deliver complete campaigns, including the work, the people involved and the strategies, all within the context of the economic times when the work was created. We are very excited to launch our website as the first step towards this vision. The current content covers the years 1950 to 2000. At this point we only have a sampling of the work done during those 50 years but visitors to the site will be able to see our vision clearly and will be encouraged to send their own materials to be reviewed for inclusion on the site.”

Submissions will be reviewed by a rotating panel of industry creatives. Doug Robinson, a member of the Museum’s acquisitions committee and Chief Creative Officer at doug & serge agency, says, “Our criteria will remain flexible and while we expect to showcase award winning creative, the panel will also be examining the effectiveness of the work considering other elements such as groundbreaking advertising, ads depicting news events of the period and work that may not be pretty but was highly effective in delivering on the campaign goals.”

The new website will have a Pay Pal component for donations which are “much needed”, says Taylor. She adds “In order for us to continue to build the museum, we need to develop a strong infrastructure for day-to-day administration, website completion and ongoing marketing. We call on organizations and individuals within the industry to contribute – they will be remembered on our site in perpetuity as visionaries who contributed to building the museum”.

Taylor says the Board is extremely grateful to the many organizations and individuals who generously provided services and time to bring the website to life. Two major contributors were SpotFrank and the doug & serge agency who provided design and production. Other key contributors include: Crush Inc., Insitute of Communication Agencies, Maclaren McGill, Pirate Toronto, Poster Boy Editing, Sons and Daughters, Television Bureau of Canada, Gina Preston, Richard Peirce and Stan Sutter.

The Board is also thankful to have Marketing Magazine’s participation as our Official Trade Media Partner. Says Taylor, “The team at Marketing understood our vision and have been instrumental proving publicity, advertising and in enabling CAM to launch at this years’ Marketing Awards. For the first time since its inception, CAM will run trade ads soliciting materials and funding. The ads begin running this month in Marketing Magazine – both online and in the printed publication”. Two new members have been added to CAM’S Board of Directors, Lucy Collin, publisher of “Marketing” and Vincent G. Dong, CA who will assume of the role of VP Finance for the organization.

For more information on how to become involved in CAM, either through donations of funds, partnership or contribution of work pre-2000, please visit www.canadianadvertisingmuseum.com.

Kate Taylor, 647-344-7995, ktaylor@kaleidoscoperesults.com
Doug Robinson, 416-203-3470 #100, doug@dougsergeagency.com
Yvonne McKinnon, 416-920-1292, ymckinnon@sympatico.ca